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Want to Understand Product Performance in your Performance Max Campaign? Gain Insight with this Report!

Lack of product insight and results in Performance Max campaigns? The lack of insight and results per product or keyword (etc) is certainly a challenge, because we are even more at the mercy of Google’s algorithms. However, with the report below it is  possible to gain insight into the product results within a Performance Max campaign!

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Google Analytics 4 Can Now be Linked to Google Merchant Center

Users of Google Analytics GA4 may have recently noticed that it has become possible to connect GA4 to Google Merchant Center. With this Google improves the integration between the two systems. The link makes it possible to gain insight into product level. It was already possible to enable auto-tagging for the free listings in Google Shopping, so that performance could be analyzed apart from the paid listings. It will now also be possible to analyze conversions from free listings in…

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Local Inventory Ads Expands with Pickup Later Option

Google announced several new ad formats at the Google Marketing Livestream event. One of them was that Local Inventory Ads (LIA) will include the option ‘Pickup later’. Google is launching an open beta for US advertisers to expand in-store pick-up options by labeling their Local Inventory Ads with the “pickup later” option. Below is an example of a label that says ‘pick up before Monday’. This option is in addition to the ‘Pickup today’ and ‘Curbside pickup’ options that already are…

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WooCommerce after Shopify also Integrates with Google Shopping

Earlier we reported that Shopify has integrated with Google Shopping. Now WooCommerce also has such an integration with Google Shopping. SearchEngineLand reports: “WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and review performance metrics — all without leaving their WooCommerce dashboard,” wrote Matt Madrigal, VP/GM of Merchant Shopping in the launch blog. This integration makes it easier for more companies using WooCommerce to offer their product portfolio on Google Shopping.

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