Google has postponed its plan to block third-party cookies from its Chrome internet browser until the end of 2023. Cookies track users’ internet activity and allow digital publishers to deliver targeted and relevant ads. These cookies are already blocked by Apple, Microsoft and Mozilla.
Google announced several new ad formats at the Google Marketing Livestream event. One of them was that Local Inventory Ads (LIA) will include the option ‘Pickup later’. Google is launching an open beta for US advertisers to expand in-store pick-up options by labeling their Local Inventory Ads with the “pickup later” option. Below is an example of a label that says ‘pick up before Monday’. This option is in addition to the ‘Pickup today’ and ‘Curbside pickup’ options that already are…
Somewhere between straightforward and perfection is the sweet spot for every organization in terms of feasibility for their Google Shopping campaigns and structure. Feasibility has to do with efficient and effective campaigns that can be managed in context. Read in this article the three factors that you need to make to achieve feasible Shopping campaigns.
Earlier we reported that Shopify has integrated with Google Shopping. Now WooCommerce also has such an integration with Google Shopping. SearchEngineLand reports: “WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and review performance metrics — all without leaving their WooCommerce dashboard,” wrote Matt Madrigal, VP/GM of Merchant Shopping in the launch blog. This integration makes it easier for more companies using WooCommerce to offer their product portfolio on Google Shopping.
Google Shopping can be very competitive for certain industries or companies. This is reflected in higher click prices and usually a lower ROAS/gross profit. We are rolling out Bing Shopping more and more often for customers, additionally or as an alternative to Google Shopping.
Smart Shopping is one of those developments that you just can’t get over as a (specialized) agency what it means for advertisers. To us, this functionality represents the difference between control and (additional) performance. It is therefore a ‘bolt-on’ instead of an all-or-nothing and therefore an additional element in the entire Shopping structure.
When we take over Google Ads accounts, we always go through the tracking to check if everything is set correctly. Which conversion actions have been created and do they work properly. Here are our three common conversion tracking problems we encounter:
Because you can’t specify keywords and ads similar to text ads (that happens implicitly through the titles and descriptions of the feed), you need a different approach. Below three aspects and process sequence to optimize Google Shopping.