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Local Inventory Ads Expands with Pickup Later Option

Google announced several new ad formats at the Google Marketing Livestream event. One of them was that Local Inventory Ads (LIA) will include the option ‘Pickup later’. Google is launching an open beta for US advertisers to expand in-store pick-up options by labeling their Local Inventory Ads with the “pickup later” option. Below is an example of a label that says ‘pick up before Monday’. This option is in addition to the ‘Pickup today’ and ‘Curbside pickup’ options that already are…

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WooCommerce after Shopify also Integrates with Google Shopping

Earlier we reported that Shopify has integrated with Google Shopping. Now WooCommerce also has such an integration with Google Shopping. SearchEngineLand reports: “WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and review performance metrics — all without leaving their WooCommerce dashboard,” wrote Matt Madrigal, VP/GM of Merchant Shopping in the launch blog. This integration makes it easier for more companies using WooCommerce to offer their product portfolio on Google Shopping.

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Smart Shopping: Curse or Blessing?

Smart Shopping is one of those developments that you just can’t get over as a (specialized) agency what it means for advertisers. To us, this functionality represents the difference between control and (additional) performance. It is therefore a ‘bolt-on’ instead of an all-or-nothing and therefore an additional element in the entire Shopping structure.

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